Exploration of the Development City Branding Spirit of Majapahit in Encouraging Creative Economic Growth of MSMEs in Mojokerto City

Authors

  • Salsabilla Putri Universitas Negeri Malang
  • Imam Mukhlis Universitas Negeri Malang

DOI:

https://doi.org/10.36574/jpp.v8i1.545

Keywords:

city branding, spirit of Majapahit, creative economy, MSMEs

Abstract

Becoming more severe at the area and public level should be noticeable as a technique for creating money-related improvement and dealing with people's association help. Subsequently, the Mojokerto Territorial Government should zero in on the circumstance with a nearby advancement extraordinary framework. The control of connecting and resource-based potential in planning is primary for work on the chance of neighbourhood improvement execution. Vigilant arrangements with the heading of nearby improvements end up being more effective. This article will isolate the Advancement of City Checking Soul of Majapahit in Associating with the Creative Money-related Progress of MSMEs in Mojokerto City. This assessment uses an exciting evaluation, where data is taken from the working environment of cooperatives, MSMEs, industry, and trade in Mojokerto City. The triangulation analysis method used in this research and Miles and Matthew’s interaction pattern analysis, which takes place continuously through collecting, reducing, presenting data, and conclusions, will ensure good data generation. This study shows that the success of the Mojokerto City Government in building a creative economy with local innovation and carrying the "Spirit of Majapahit" branding has a positive impact on the growth of the creative economy because local MSMEs contribute by producing a variety of interesting products that support the "Spirit of Majapahit" branding ranging from consumption needs to handicrafts.

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Author Biography

Imam Mukhlis, Universitas Negeri Malang

Dr. Imam Mukhlis, SE, MSi was born in Kediri, March 9 1972. His higher education was at the Bachelor of Economics level in the field of Development Economics from the University of Jember in 1997, the Master of Science level in the field of Economics and Development Studies from UGM Yogyakarta in 2002 and the Doctoral level in the field of Economics from UNIBRAW Malang in 2009. Currently he is a Professor of Development Economics at the State University of Malang.

Experience:

Currently he is a lecturer at the Faculty of Economics, State University of Malang in the fields of Development Economics, Monetary Economics, International Economics and Economics.
Editor and Peer Review of nationally accredited journals and international journals.
Various research funding from ministries and national/international scientific presentations have been carried out in various countries. Scientific publications that have been published include: The Relationship between Capital Expenditure, Income Inequality, Total Population and Economic Growth Post-Implementation of Local Autonomy in Indonesia in 2018 in the Journal of Economic Cooperation & Development (Scopus Q4); Interest Rate Volatility of the Federal Funds Rate, Response of the Bank Indonesia and its Impact on the Indonesian Economic Stability in 2020 in the Journal of Central Banking Theory and Practice (Scopus Q3).
The awards he received included: 3rd Best Paper at the National Seminar and Call Paper event organized by Stikubank University Semarang in collaboration with ISEI Central Java Province, Bank BNI 46 and Bank Indonesia Jakarta in 2012; First runner-up in the Bank Indonesia Campus Knowledge Competition (LKTBI CKC) writing competition between universities in Indonesia organized by Bank Indonesia, Jakarta, October, 2014; 2017 Textbook Grants Ministry of Research, Technology and Higher Education of the Republic of Indonesia; Poster Presentation at the 11th International Conferences, Bulletin of Monetary Economics & Banking, Bank Indonesia, Jakarta, 24 August 2017; Best paper I in The 3rd Padang International Conference on Education, Economics, Business and Accounting, Padang State University, 15-16 June 2019.

References

Amadea Gracia Chrisharja Hapzi Ali. (2023). The Effect of Inflation, Unemployment, and Poverty on Economic Growth in Indonesia (Literature Review). Dinasti International Journal of Economics, Finance & Accounting (DIJEFA), 6(1), 72–93. https://doi.org/10.3126/craiaj.v6i1.55377

Aprilia, Y., Latifah, L., Ritonga, I., Islam, U., Sunan, N., & Sosial, B. (2022). SYSTEMATIC LITERATUR REVIEW TERHADAP EFEKTIVITAS UMKM DI INDONESIA SYSTEMATIC LITERATUR REVIEW ON THE EFFECTIVENESS OF POLICY FOR DISTRIBUTION OF SOCIAL ASSISTANCE FUNDS FOR. 17, 61–76. https://doi.org/10.47441/jkp.v17i1.241

Arsari Djojohadikusumo. (2014). Inspirasi Majapahit. Yayasan Arsari Djojohadikusumo.

Bahalwan, H. (2021) 'RE-DESIGN OF TROSO WEAVING AS REPRESENTATION OF JEPARA CITY Hamdan Bahalwan,' pp. 231-238.

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Published

2024-06-10

How to Cite

Putri, S., & Mukhlis, I. (2024). Exploration of the Development City Branding Spirit of Majapahit in Encouraging Creative Economic Growth of MSMEs in Mojokerto City. Jurnal Perencanaan Pembangunan: The Indonesian Journal of Development Planning, 8(1), 1–15. https://doi.org/10.36574/jpp.v8i1.545

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Articles